| | 8 | |
| | 9 | == CLP is used to detect behavioral advertising at INRIA Privatics, France == |
| | 10 | |
| | 11 | My Real Online Choices [https://myrealonlinechoices.inrialpes.fr] is a research project that aims to bring transparency and privacy protection to online advertising. The project has developed two Web-browser plug-ins that allow users to make informed and equitable decisions regarding ad blocking and tracking. '''Myadchoices''', still a research prototype, is available for Google Chrome. Mytrackingchoices has also been developed for Firefox. |
| | 12 | |
| | 13 | Myadchoices is a Web technology aimed to detect behavioral advertising, that is to say, those ads which are delivered to users on the basis of their browsing histories. To this end, the plug-in models this detection problem as an optimization problem that reflects the uncertainty in determining the information available at ad platforms and tracking companies. Also, the plug-in estimates the uniqueness of a user from the data captured by these companies. To conduct these two tasks, we have integrated the solvers Coin-OR Linear Programming (v.1.16.6) and Coin-OR Interior Point OPTimizer (v.3.12.3) into Myadchoices. Both solvers ranked first in our benchmark analysis [1] |
| | 14 | |
| | 15 | The integration of these two solvers into Myadchoices has been a complete success. To the best of our knowledge, in terms of transparency, Myadchoices is the first technology to provide end-users with detailed information about behavioral advertising in real-time. |
| | 16 | |
| | 17 | [1] J. Parra-Arnau, J. P. Achara, C. Castelluccia, '''Myadchoices: Bringing Transparency and Control to Online Advertising''', ACM Transactions on the Web, vol. 11, no. 1, March 2017, DOI: http://dx.doi.org/10.1145/2996466. |
